Custom Cartography, GIS

Jordan Thomas, Cartographer, Graphic Artist

Jordan is a catographer and graphic artist coordinating our custom mapping projects for the Wine Industry, Real Estate Professionals and Municipalities. Jordan can be reached by phoning (707) 490-8349.

DobleThomas pioneered development of automated online GIS Data Collection and applied the technology to the publication of American Viticultural Maps for Sonoma County, the State of Oregon, the Snake River Valley and Stags Leap District of Napa Valley. Our web based GIS solutions are also utilized in the management of our land development projects.

Russian River AVA Map available for sale at

Cartography is the study and practice of making maps. Combining science, aesthetics, and technique, cartography builds on the premise that reality can be modeled in ways that communicate spatial information effectively.

The fundamental problems of traditional cartography are to:

  • Set the map's agenda and select traits of the object to be mapped. This is the concern of map editing. Traits may be physical, such as roads or land masses, or may be abstract, such as toponyms or political boundaries.
  • Represent the terrain of the mapped object on flat media. This is the concern of map projections.
  • Eliminate characteristics of the mapped object that are not relevant to the map's purpose. This is the concern of generalization.
  • Reduce the complexity of the characteristics that will be mapped. This is also the concern of generalization.
  • Orchestrate the elements of the map to best convey its message to its audience. This is the concern of map design.

Modern cartography is closely integrated with geographic information science (GIS) and constitutes many theoretical and practical foundations of geographic information systems.